Starting the Growth Team at Mentimeter
In fierce competition scilla.studio was honored with the opportunity to start up the organic growth team at Mentimeter.
The Challange
Build a high-velocity experimentation process to quickly test our hypotheses, improve our website experience and increase conversions
What we did
Coached the growth team to adopt an efficient testing process
Educated the team in A/B testing and experimentation methodology and technology through workshops, lectures as well as doing the job collaboratively
Collaborated with other product teams in experimentation
Analyzed user behavior using
Hypotheses prioritization
Technical owner of building, shipping, and QA for all A/B-tests
Analyzed A/B-test results
Helped recruit more conversion specialists
"It was great to have you from the beginning, and supporting me in building the growth team."
- Arnaut Calliot, Growth Manager @ Mentimeter