How Gardenize got direct ROI from data-driven work

Jenny Rydebrink is founder and CEO of Gardenize. In this episode of Datadrivet she walks through how her team turned data into measurable business results. Gardenize is a digital garden journal, founded in 2016.

Much of the conversation is about app store optimization. Jenny points out how few elements you control: the icon, keywords, screenshots, video, and on iOS the subtitle. Replying to reviews can turn a negative rating around, and it shows features to potential users.

Not every high-traffic keyword is worth chasing, because traffic and conversion are two different things. Tools like App Radar help the team watch store activity and featured placements. A dedicated growth marketer keeps the optimization consistent.

Gardenize set up event tracking in Firebase, but the early data was unclear and hard to trust. The team cleaned it up and standardized the naming across platforms.

The upgrade screen was appearing too rarely. The team added an upgrade prompt during onboarding, and roughly twice as many users upgraded. That one change made it profitable to advertise even in the slow seasons.

People prefer a leisure app in their own language. The product owner runs customer support, so the team stays close to real feedback.

Her summary is three words: test, test, test.

Listen to the full episode of Datadrivet for the detail on how Gardenize cleaned up its data and found the change that paid for itself.

The benchmark tool tells you whether your own activation and upgrade rates are normal for your model: https://benchmark.scilla.studio