A/B testing at Sweden's biggest marketplace Tradera

Tradera partnered with scilla.studio to speed up their A/B testing efforts, learn faster, and improve key metrics. During this partnership, we:

  • Educated the cross-functional team on essential concepts and operations to successfully conduct high-tempo testing.

  • Identified critical growth loops.

  • Implemented GrowthBook to facilitate high-quality experiments.

  • Discovered previously unknown user behaviors at crucial moments in the user journey, as well as retention patterns.

  • Answered the question of when a user has developed a habit around the product, which is a critical insight to successfully increase retention.

  • Developed a predictive growth model to aid in prioritization.

Want to hear how we did it?

Send a DM to Linda Eriksson (LinkedIn)

( ’–’)scilla.studio