A/B testing at Sweden's biggest marketplace Tradera
Tradera partnered with scilla.studio to speed up their A/B testing efforts, learn faster, and improve key metrics. During this partnership, we:
Educated the cross-functional team on essential concepts and operations to successfully conduct high-tempo testing.
Identified critical growth loops.
Implemented GrowthBook to facilitate high-quality experiments.
Discovered previously unknown user behaviors at crucial moments in the user journey, as well as retention patterns.
Answered the question of when a user has developed a habit around the product, which is a critical insight to successfully increase retention.
Developed a predictive growth model to aid in prioritization.