Case studies · 40 results

Proof, sorted by what it moved.

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Aira

Aira needed an interim PM within days with hands-on experience in conversion rate optimisation, lead generation, and the pipeline of a sales-driven organisation. The PM came in, and lead conversion rose from 0.7% to 2.2% in six months while the team launched Aira's first own hardware and a new CMS.

ExperimentationInterim PMGrowth loopsData & analytics
0.7%→2.2%
lead conversion · Deeptech & hardware
Bambuser

Bambuser sold hands-on to enterprise accounts and saw an opening for a self-serve path beside it, so smaller and more technical prospects could assess the product on their own. A scilla.studio growth team stood up the funnel. Lead conversion rose 260 percent in four months, and prospects who saw the product working rated the experience very highly.

Growth loopsExperimentationData & analyticsProduct strategy
+260%
lead conversion · E-commerce & retail
Mentimeter

Mentimeter's growth lead wanted testing to become a team practice, and brought scilla.studio in to help build it.

ExperimentationCoaching & trainingData & analytics
+50%
sales-contact requests, shorter enterprise form · B2B SaaS
Roaring

Roaring had spent a year on agency-led marketing across three sales tracks without an internal answer for who it was actually selling to. Roaring's leadership team brought in an interim Head of Growth to build that answer and stand up the company's first growth team.

Growth loopsProduct strategyInterim PMCoaching & training
+64%
sandbox registrations · B2B SaaS
Skippo

Skippo's free-to-paid conversion sat at 16% while users decided whether to stick with free before they understood what premium gave them. A rebuilt onboarding made that value clear early, and conversion nearly tripled to 47%, with navigation revenue up 57% over the same period the year before.

OnboardingUX designProduct strategy
16%→47%
free-to-paid conversion · Consumer
55 Degrees

55 Degrees wanted to add a product-led growth motion but only had a half-finished picture of who its users actually were. Rather than commit to a strategy first, 55 Degrees did the groundwork itself, a workshop and real user research, before deciding.

Product discoveryProduct strategyGrowth loops
Grounded
board-level PLG bet · B2B SaaS
A market-leading Swedish digital housing platform

Discovery on a business-critical bet found the business logic contradicted what was technically feasible, so the team changed the rules instead of building the wrong solution.

Product discoveryProduct strategyInterim PM
Rerouted
a business-critical bet · Marketplace
Aller Media

Aller Media's Product Director wanted her four product managers able to argue for a bet on something that doesn't exist yet, not just prove an existing flow works better. scilla.studio ran a six-week coaching programme that built that argument into each PM's own roadmap.

ExperimentationGrowth loopsCoaching & trainingProduct strategy
Equipped
a growth strategy per PM · Media & adtech
Apotek Hjärtat

Apotek Hjärtat needed a growth lead who could make its tracking trustworthy and its A/B testing succeed at a high tempo. Kajsa Hedqvist ran a CRO audit of the purchase flow, then built the hypothesis register that lets each test cycle's learnings carry into the next.

ExperimentationData & analytics
Built
a hypothesis register · E-commerce & retail
Atlas Antibodies

Atlas Antibodies, the original manufacturer of highly validated primary antibodies, set out to give researchers a buying experience that matches its products. With scilla.studio it ran a fast pre-study, user-tested a new digital design and design system, secured its GA4 analytics, and specified the new e-commerce MVP so the platform choice was made on evidence.

Product discoveryUX designData & analytics
Grounded
the e-commerce replatform decision · E-commerce & retail
Avanza

Avanza had bet on moving its people from product owners to product managers with real strategic height, able to lead the product strategically and operationally without losing speed. scilla.studio trained 40+ PMs on outcome ownership, from business outcomes through discovery to roadmap.

Product discoveryProduct strategyCoaching & training
Trained
40+ PMs on one framework · Fintech
Bannerflow

Bannerflow brought in a scilla.studio senior product designer and kept extending the engagement for nearly three years. Design reviews moved from taste to testable behavioural goals, and accessibility became an ongoing track instead of an afterthought.

UX designCoaching & training
Embedded
a shared design criterion · Media & adtech