About scilla.studio
Outcome over output.
It's 2026, and anyone can build fast. Build without clarity and that speed just points the wrong way; build without distribution and it never reaches anyone. Both have always been the job of product, now more than ever.
Where we come from.
Joni Lindgren 
Linda Eriksson Joni and Linda have built web and product since 2010, most of it as consultants, in and out of a lot of companies. We kept seeing the same thing: huge effort going into product, and very little of it moving the outcome anyone actually wanted.
The same waste, watched from two different seats.
Joni saw it first as a digital analyst. All that activity in the office, and the numbers in the analytics barely moved. He watched a decision made in a meeting room become design, then code, then real user behaviour, and that behaviour rarely matched what the room had intended.
Linda saw the same pattern from the other side, leading large digital initiatives. What got prioritised was rarely what would move the outcome people said they wanted. The stated goal and the real bets kept drifting apart.
We met around 2017, worked together, and realised we shared one view of how product should go. We started scilla.studio to work only where we can have a real effect, with teams that want to do good work together.
The conclusion underneath all of it: that waste is fixable. It goes when a team takes on the whole of what good product work means, the customer problem, the bets, how the product reaches people, and how it pays for itself.
What we believe.
- 01
Outcome over output
Most product orgs still measure themselves on what they ship. We measure what actually changes for the customer and the business. Everything else is just fluff.
- 02
When building is cheap, the code is the risk
Coding stopped being the bottleneck. The money you sink into writing and then maintaining the wrong thing is the real cost now. Time spent understanding what to build is the cheapest insurance you can buy.
- 03
Clarity makes discovery fast
Teams skip the work of finding the right direction because they think they have no time for it. In our experience it works the other way around. With a clear direction most calls get easier. Without one, every decision drags and costs more.
- 04
Direction is a leadership job
Clear thinking, a shared language, and real alignment do not happen by chance. They sit with leadership. Leave the team to work it out alone and it rarely comes together. Leadership has to say the direction out loud, or the team is left guessing.
- 05
Repeatable growth is built on purpose
Timing, luck, and a good network get you the first win. A system is what makes it repeatable, and a system can be learned.
- 06
You know nothing until you see it work
Opinions are cheap. So we test the thing, watch what real users do, and let the evidence settle it.
We have been in the room a long time.
We have spent years embedded in product teams, sitting with founders, and working next to leadership while the big calls got made.
We have watched politics and ego hold good products back. We have watched companies ride a first wave of luck and timing, then stall when those levers dried up, because the growth was never built on purpose.
And we have watched it go right, often enough to know what makes the difference. It is rarely raw talent. The teams that compound have a system underneath them.
Underneath all of it, the simple part.
We love this work, and we know which parts.
Going after a clear outcome. Being the detective who works out what the problem really is. The teamwork of solving it together on the days it truly clicks, and those days are rarer than they sound. And the reward of watching it actually work.
For us, building products this way is the dream job.
Like how we think?
Let's talk about your product.
Take 20 minutes with Joni. Bring the decision you are stuck on. We'll tell you straight where we would point the team next. No pitch, no obligation.