Case studies · 38 results

Proof, sorted by what it moved.

Find the work that looks like your situation. Scan the result, not the story.

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Aira

Aira needed an interim PM who could step in fast on its lead-generating website and take ownership from day one. Joni built a structure for testing hypotheses instead of settling decisions by opinion, and lead conversion rose from 0.7% to 2.2% in six months.

ExperimentationInterim PMGrowth loopsData & analytics
0.7%→2.2%
lead conversion · Deeptech & hardware
Bambuser

Bambuser built its customer base through a hands-on sales motion and wanted a product-led path for buyers who preferred to evaluate on their own. A scilla.studio growth team stood up the self-serve funnel, and among the results, lead conversion rose 260 percent in four months.

Growth loopsExperimentationData & analyticsProduct strategy
+260%
lead conversion · E-commerce & retail
Mentimeter

Mentimeter's growth lead wanted testing to become a team practice, and brought scilla.studio in to help build it.

ExperimentationCoaching & trainingData & analytics
+50%
sales-contact requests, shorter enterprise form · B2B SaaS
Plick

Plick experimented actively but had no shared model of how it grew, six people gave six different answers, so prioritisation defaulted to whoever argued best.

Growth loopsExperimentationCoaching & training
+13%
revenue from experiments · Marketplace
Roaring

Roaring had spent a year on agency-led marketing across three sales tracks without an internal answer for who it was actually selling to. Roaring's leadership team brought in an interim Head of Growth to build that answer and stand up the company's first growth team.

Growth loopsProduct strategyInterim PMCoaching & training
+64%
sandbox registrations · B2B SaaS
55 Degrees

55 Degrees wanted to add a product-led growth motion but only had a half-finished picture of who its users actually were. Rather than commit to a strategy first, 55 Degrees did the groundwork itself, a workshop and real user research, before deciding.

Product discoveryProduct strategyGrowth loops
Grounded
board-level PLG bet · B2B SaaS
A market-leading Swedish digital housing platform

Discovery on a business-critical bet found the business logic contradicted what was technically feasible, so the team changed the rules instead of building the wrong solution.

Product discoveryProduct strategyInterim PM
Rerouted
a business-critical bet · Marketplace
Aller Media

Aller Media's Product Director wanted her four product managers able to argue for a bet on something that doesn't exist yet, not just prove an existing flow works better. scilla.studio ran a six-week coaching programme that built that argument into each PM's own roadmap.

ExperimentationGrowth loopsCoaching & trainingProduct strategy
Equipped
a growth strategy per PM · Media & adtech
Apotek Hjärtat

Apotek Hjärtat needed a growth lead who could make its tracking trustworthy and its A/B testing succeed at a high tempo. Kajsa Hedqvist ran a CRO audit of the purchase flow, then built the hypothesis register that lets each test cycle's learnings carry into the next.

ExperimentationData & analytics
Built
a hypothesis register · E-commerce & retail
Avanza

Avanza had bet on moving its people from product owners to product managers with real strategic height, able to lead the product strategically and operationally without losing speed. scilla.studio trained 40+ PMs on outcome ownership, from business outcomes through discovery to roadmap.

Product discoveryProduct strategyCoaching & training
Trained
40+ PMs on one framework · Fintech
Bannerflow

Bannerflow brought in a scilla.studio senior product designer and kept extending the engagement for nearly three years. Design reviews moved from taste to testable behavioural goals, and accessibility became an ongoing track instead of an afterthought.

UX designCoaching & training
Embedded
a shared design criterion · Media & adtech
Briox

Briox had bet on a product-led growth motion: a marketplace where consultants list themselves, built on a growth loop tied to the platform's core marketplace dynamics. No one had tested whether that loop would close, or how a listed consultant becomes a Briox customer.

Growth loopsProduct strategyProduct discovery
Launched
instrumented MVP marketplace · Fintech