Amanda AI, from idea to growth

In this episode of Datadrivet, Torkel Ohman, CTO at Amanda AI, tells how the company grew from an idea into a business. Amanda AI builds and optimizes ad campaigns automatically for Google Ads, Meta, and Bing.

The idea came from a problem Torkel hit himself. He had run an e-commerce site with hundreds of thousands of products across thousands of categories. At that volume, building ads by hand is impossible. So he built a first version and tested it on Google search ads through a personal drop-shipping site. The results were strong enough to keep going.

One module reads a product catalogue and stores the details an ad needs in a database: description, image, price, keywords, URL, and stock levels. Another module turns that data into individual ads for each platform.

From there the system manages spend on its own. It allocates budget from signals such as impressions, click-through rate, cost per click, and bounce rate. By the time of recording, the company employed 30 people.

Listen to the full episode of Datadrivet for Torkel’s own account.