App Store Optimization, with Jimmy Hagelfors
In this episode of Datadrivet, Joni Lindgren and Jasmin Yaya talk to Jimmy Hagelfors about how to succeed in the app stores. Jimmy is COO at Brick, the powerbank sharing app. Jenny Rydebrink at Gardenize asked on LinkedIn how to do well on the App Store and Google Play.
How do you win in the stores? When should you ask for reviews? Can you A/B test in the stores at all?
Jimmy walks through the elements you can optimize: the app icon, title, descriptive text, images, video, ratings, reviews, and the call to action. On iOS you also get a subtitle and keyword field. A/B/C testing has been available in both the Apple App Store and Google Play since 2021.
His practical tips:
- Make the first view impressive, since that screenshot or video carries the first impression.
- Get retention solid before you spend on traffic.
- Then start optimizing the store listing.
- Test in small steps with A/B testing. As Jimmy puts it, “Testa, testa, testa!”
- Ask for reviews at the user’s happy moment, when they have just had a good experience.
- Adapt content for different markets, including imagery, environment, and language.
Listen to the full episode of Datadrivet for Jimmy’s walkthrough of App Store Optimization.
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