Data-driven is a change the whole org has to make

On Datadrivet, Joni Lindgren and Jasmin Yaya talk with Zarko Lindqvist, Head of Growth at Valtech. Data-driven is not a new train car you couple on at the back.

At Kivra, his team built a process to run two tests per week through the first year. The process:

• set a clear objective
• turn ideas into hypotheses
• prioritise those hypotheses with a framework
• set a win rate for the experiments
• maximise the number of experiments you can run

It worked because the goal was clear, the team had full mandate, and people were engaged.

At Cancerfonden, the goal was to become more data-driven as an organisation. Zarko reframed it around what the organisation exists to do, raising more funds. He asked one question of every project: how much money can this generate, and what will it cost?

After roughly six months, every department had revenue and conversion targets in its planning. Teams built their own dashboards. That increased ownership, understanding, and engagement with the data.

The work involves many analytics roles, not a single analyst sitting in a corner.

Listen to the full episode of Datadrivet for the Kivra and Cancerfonden stories in detail.