Faster product discovery without code

In this episode of Datadrivet, Joni Lindgren and Jasmin Yaya talk to Isa Cederberg, Head of Marketing and Development at Birds Relations. She ran product discovery fast and without writing code.

Birds Relations is an app built by two couple therapists for partners who want to improve their relationship.

Isa joined at the ideation stage. She asked the questions the founders had not: how will we measure this, and how do we build the service? They had a clickable prototype, but it had not been tested.

She redirected the work toward understanding couples before they start therapy: who they are, what motivates them, what their problems are, and how to reach them. She used the prototype as a conversation starter in user testing and depth interviews.

The team turned the prototype into a relationship analysis using Typeform. Then they built on Bubble.io, a low-code platform. It handles front-end, back-end, database, tracking, and user authentication through drag and drop. They had a first testable version in three to four weeks.

That speed paid off:

• They could validate before committing to full development.
• They saw early user interest and marketing signal.
• They secured a first investment based on what the testing showed.

The build that follows is one users have already shown they want.

Listen to the full episode of Datadrivet for Isa’s account of discovery without code.