Product management at Readly with Emelie Ardby

In this episode of Datadrivet, Joni Lindgren and Jasmin Yaya talk to Emelie Ardby, Head of Product Management at Readly, the digital magazine subscription service. Emelie brings ten years across business and product development. She has spent two years at Readly working as a product manager on the service, and before that held several roles across Schibsted companies.

The conversation centers on two strengths Emelie keeps coming back to: working data-driven, and the ability to prioritize. In her words, those two things are the most important parts of the job. The first keeps decisions grounded in what users actually do rather than what the team assumes. The second decides what gets built at all, because a product team always has more ideas than time.

Emelie walks through concrete examples from projects she has run, including the ones that did not go to plan. Those are the ones that carried the real lessons. The episode treats failed or messy projects as a normal part of the work, the place where you learn what your data was missing and where your priorities were wrong.

The thread running through it is practical. Data tells you where the problem is. Prioritization tells you which problem to solve first. A product leader who can do both makes steady progress; one who can do neither ends up busy without moving the numbers that matter.

If you are a product manager or product leader trying to get more disciplined about either skill, this episode is a candid look at how one of them is practiced day to day at a subscription product.

Listen to the full episode of Datadrivet for Emelie’s examples and the lessons she took from each one.