Product management at Readly with Emelie Ardby

In this episode of Datadrivet, Joni Lindgren and Jasmin Yaya talk to Emelie Ardby, Head of Product Management at Readly. Readly is a digital magazine subscription service. Emelie has ten years in business and product development. She has spent two years at Readly as a product manager, and before that held several roles across Schibsted companies.

Emelie keeps coming back to two strengths: working data-driven, and the ability to prioritize. Working data-driven keeps decisions grounded in what users do rather than what the team assumes. Prioritizing decides what gets built at all, because a product team always has more ideas than time.

Emelie walks through concrete examples from projects she has run, including the ones that did not go to plan. That is where you learn what your data was missing and where your priorities were wrong.

Data tells you where the problem is. Prioritization tells you which problem to solve first.

This episode suits a product manager or product leader who wants to get more disciplined about either skill.

Listen to the full episode of Datadrivet for Emelie’s examples and the lessons she took from each one.