Recruiting

How do you recruit for a growth team?

Joni Lindgren Founder & Growth PM 1 min read

In this episode of Datadrivet, Joni Lindgren and Jasmin Yaya try a looser, conversational format and talk through what they’re actually wrestling with at work. The topic this time is the trouble of recruiting for a growth team.

Joni’s frustration is concrete. A traditional job description boxes in what a growth team could really do. Write the ad the usual way, listing a fixed set of skills and tasks, and you end up constraining the role before anyone has even joined, missing the breadth of what growth work covers. The discussion is set against recruitment for Bambuser’s growth team.

To get unstuck, Joni took the question to the Growth Hackers Sweden Facebook group and got a pile of suggestions back from the community. The episode is the two hosts working through that input out loud rather than landing on a single tidy framework. Jasmin shares that her own team made real progress over the autumn.

The honest tension the hosts sit with is this: a growth role is cross-functional and exploratory by nature, so the more precisely you pin it down on paper, the more you risk hiring for yesterday’s version of the job. Yet you still need an ad specific enough that the right people recognise themselves in it. They don’t pretend to have solved it; they share where their thinking is.

The takeaway: when you hire for growth, treat the job description as a constraint to question, not a template to fill, and use your network to pressure-test it before you post.

Listen to the full episode of Datadrivet for the full back-and-forth and the community suggestions. The hosts are reachable on LinkedIn, or at hello@scilla.studio.

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Joni Lindgren
Founder & Growth PM · DM on LinkedIn
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