How to bring user feedback into product development
Maria Petrova, VP of Product at Supermetrics, turns user feedback into a process. Every Friday her team goes through the feedback that has come in from users. She explains how in this episode of Datadrivet, the first recorded in English.
Supermetrics helps customers, mostly marketing professionals, pull data together from many sources.
Feedback only changes a product if someone looks at it on a schedule. The Friday review keeps the voice of the customer in front of the people making product decisions. A weekly review is simple, and it happens whether or not the week was busy.
The episode draws on her SaaSiest conference talk, “How Voice of the Customer Can Change Your Product Development.”
Listen to the full episode of Datadrivet for Maria’s account of how Supermetrics brings the voice of the customer into its product work.
See where your numbers actually land
Plot your retention, CAC payback, LTV:CAC and K-factor against the B2B and Consumer bands, and find out whether a good-looking number is real or sitting on a leaky retention curve.
Run the growth diagnostic →