Concrete examples of product-led growth
In this episode of Datadrivet, Joni Lindgren and Jasmin Yaya explain product-led growth (PLG) and ground it in two real cases. PLG means focusing on users and building a product compelling enough that people stay engaged and spread it themselves.
- Slack. Employees started using it on their own inside their organizations. Adoption spread from the bottom up well before any formal procurement decision.
- Neo4j. Usage spread the same way inside companies, until buying it became a near-inevitable next step.
The hosts say PLG has changed how companies arrive at purchasing decisions. The people on the ground lead and the formal decision catches up.
The product has to be good enough that someone keeps using it without being told to. It also has to be useful enough that they pull a colleague in. The hosts treat Slack and Neo4j as products that earned their spread, rather than a tactic any company can simply switch on.
Listen to the full episode of Datadrivet for the discussion of Slack, Neo4j, and the PLG mindset.
See where your numbers actually land
Plot your retention, CAC payback, LTV:CAC and K-factor against the B2B and Consumer bands, and find out whether a good-looking number is real or sitting on a leaky retention curve.
Run the growth diagnostic →