Product-led growth: 7 traits successful companies share

In this episode of Datadrivet, Joni Lindgren and Jasmin Yaya go through seven things product-led companies tend to have in common. Joni pulled the list together from existing analyses.

1. A way to try the product first. A free trial, a freemium tier, or a reverse trial.
2. Strong onboarding. They keep investing in a clear onboarding flow. Typeform is the example.
3. Knowledge resources. Good documentation and FAQs so users can help themselves. Etsy is the example.
4. A demo environment. A place to test and experiment before committing. Amplitude is the example.
5. Transparent pricing. They say plainly what the product costs, without making you ask.
6. Built-in virality. Sharing is part of the product itself, the way Uber spreads through use.
7. Frictionless buying. Customers can buy without going through a salesperson.

Across all seven, the product does the selling. The hosts treat the list as a checklist to hold your own product up against rather than a guarantee.

Listen to the full Datadrivet episode for the company examples behind each trait and how they fit together.