Test a lot and fast, with Björn Idrén of CDON

In this episode of Datadrivet, Joni Lindgren and Jasmin Yaya talk with Björn Idrén, CCO at CDON. His earlier roles span Klarna, Voi, Soundtrack Your Brand, and Ericsson. The theme is testing a lot and testing fast.

He says he runs into data-driven insights almost daily. His most significant one came at Voi. The team analyzed where the app was being downloaded. One location had an unusually high conversion rate for new customers.

The conversation turns to Klarna’s coffee corner. Björn’s analytics team positioned itself physically to democratize access to data. Colleagues queued up to ask questions and ended up networking with each other.

Jasmin runs insight days to communicate test results and data findings across teams.

From there the hosts get into method. How much do you need to build before a test can validate something? Does testing apply to everything, or only to some decisions? How do you weigh the effort of a test against the value of the insight it produces?

Listen to the full episode of Datadrivet for the full conversation with Björn Idrén.