What is an experiment?

In this Datadrivet mini-episode, Joni Lindgren and Jasmin Yaya pick at a word people use every day without meaning the same thing: experiment.

Jasmin ran into this while working in an experiment team. She asked teammates what share of their time went into experiments. The answers ranged from 20% to 80%.

Many people counted only A/B tests as experiments. They left out other valid methods: user testing, user interviews, content testing and smoke tests. Once the team agreed that all of those count too, everyone could say they spend 100% of their time on experimental work.

If your team cannot agree on what an experiment is, you cannot compare how much experimenting you do.

This one runs under five minutes. The hosts point listeners to the episode “Så kommer du igång med experiment” for a deeper look at getting started.

Listen to the full episode of Datadrivet.