Are you stuck in the Product Death Cycle?

The Product Death Cycle is a loop. No one uses the product, so the team asks users which features are missing and builds them. Still no one uses the product. In this episode of Datadrivet, Joni Lindgren and Jasmin Yaya take on why so many product teams fall into the cycle without noticing.

Building the features users ask for rarely lifts adoption. Instead of asking active users what to add, ask the users who left why they stopped. Roughly 80% of new users are gone before day 30.

When the only skill on the team is building features, every problem starts to look like it needs another feature. So ask why you are reaching for a feature at all. Sometimes the answer is onboarding, sometimes pricing, sometimes positioning.

The episode builds on an earlier Datadrivet installment, “Next Feature Fallacy,” and a tweet from David J. Bland on the same pattern.

Listen to the full episode of Datadrivet.