Onboarding & Activation audit
An onboarding and activation audit for self-serve and freemium products that get sign-ups but lose people before the product proves itself. We find where users lose momentum, run usability tests to learn why, and define the activation moment in measurable terms so you have something concrete to fix.
What we actually do
Three pieces of work, run alongside your team:
- Map the drop-off per step. We go through your analytics and walk the live flow as a new user to pin down where momentum is actually lost, step by step.
- Run usability tests and user interviews. We watch real users move through onboarding to learn why they hesitate, what they misread, and where they give up.
- Define the activation moment. We state, in measurable terms, the moment a new user has to reach to count as activated, so the team finally has a target to design and prioritize against.
What you leave with
- The friction mapped per step, ranked so you know what to fix first.
- A defined activation metric the team agrees on, in plain numbers.
- A prototype of a better onboarding flow you can test or build straight from.
Talk to Joni about your situation
Take 20 minutes. We'll talk through what's going on and whether this is the right match. No sales pitch.
Book 20 min with Joni →Free · 20 minutes · No commitment
More client proof
- Lassie A step-two drop traced to the price landing too late; the rebuilt flow showed it at every choice point. Read the case →
- Hapkey A walkthrough surfaced a broken activation loop and a dashboard that stayed empty after sign-up. Read the case →
- Teemyco New users never grasped the point, so onboarding was reworked to show value before asking for anything. Read the case →
- ScreenSmart The core exchange was described but never shown before sign-up; the fix ranked top, with no rebuild needed. Read the case →
- Skymaker The config step assumed knowledge first-time users lack, so self-service quietly leaned on a salesperson. Read the case →