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No experiment habit Case study · Apotek Hjärtat

Apotek Hjärtat built the hypothesis register that lets its test learnings compound

Apotek Hjärtat needed a growth lead who could make its tracking trustworthy and its A/B testing succeed at a high tempo. Kajsa Hedqvist ran a CRO audit of the purchase flow, then built the hypothesis register that lets each test cycle's learnings carry into the next.

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