← All case studies
No experiment habit Case study · H&M

Three out of ten experiments produce a positive result. Just not knowing that is enough to make worse decisions.

H&M invited scilla.studio to run an inspirational workshop for eleven teams in its R&D and tech organisation. The session gave the teams a shared understanding of hypothesis testing, A/B testing, and experimentation for product growth.

Ask for the full story

Ask for the full H&M story.

What we tried, what didn't work, and the real numbers behind that Trained: Joni will walk you through it personally. Tell us you want this one.

No mailing list. Just this one, from Joni.

Or book 20 min with Joni directly →
Request sent

Got it. Joni will follow up personally.

Watch your inbox for the full H&M story.