Guides

Konkreta guider om produkt- och tillväxtmått: retention, LTV:CAC, CAC payback, k-faktor och product-market fit — från teamet bakom scilla.studios growth benchmark.

What Is Product-Market Fit, Really?

What Is a Good Day-1, Day-7 and Day-90 Retention Rate? (B2B vs Consumer)

What Is a Good CAC Payback Period? (Benchmarks)

Why Is My Retention Dropping After Day 1? (Diagnosis)

Why Is My CAC Payback Too Long? (And How to Fix It)

How to Read a Retention Curve: Plateau & Slope

What Is a North Star Metric (and How to Pick One)

Why You Can't Fix One Metric in Isolation

What's a Good MAU Growth Rate? MoM Benchmarks & Model

What Is a Good LTV:CAC Ratio? (Benchmarks)

LTV:CAC Too High? Why You're Not Growing

Is My Churn Normal? Leaky Bucket vs Dead Product

Improve K-Factor Without a Referral Program

How to Benchmark Startup Growth Without a Data Team

Free Product Growth Benchmark Calculator (B2B & Consumer)

What Is a Good 90-Day Retention Rate?

Consumer App Benchmarks 2026 (Retention, K-Factor, CAC)

The Cohort-Based Growth Model, Explained

Benchmarks Are Context, Not Targets

B2B vs Consumer Growth: Why Benchmarks Differ

B2B SaaS Growth Benchmarks 2026: Metrics That Matter

What Is a Good Activation Rate? (How to Define It)